1. Exposure Analysis Tab. The Exposure Analysis system estimates reach, average frequency, and the frequency distribution for any media, based on the user’s estimate of the GRPs provided by the schedule, the average rating and the media cume (and sometimes one or two other factors).
1. Media in Combinaton Tab. The Media in Combination tab combines exposures for several media to provide the combined impact of all media on the target audience. The several media may be combined at random or less than random.