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 Mottert Systems ad agency media buying software was designed and written by a twenty year national media veteran with the needs and budgets of small-to-medium sized agencies in mind. The software supports planning, buying and reporting and ordering television, radio and print media. 

All systems appear in familiar Excel pages with an easy to use, functional design. The combination of Excel and Visual Basic gives the software powerful capabilities that are not available in Excel alone. The software provides professional, detailed reports for the agency and client, and orders for the media.  Selected screenshots are available on the media pages.


  • TV-Radio  systems include Buying, Reporting and Ordering support, Invoice Checking.
  • Import TV and Radio availabilities from XML files provided by the stations.
  • Supports Electronic Invoicing in Standard 4As format for television and radio buys.
  • The agency logo may be included to customize orders and reports.
  • Orders and reports may be printed or sent to PDF files and distributed as email attachments.
  • Direct Response users – the Call Allocation and Analysis system assigns calls to programs or rotations and analyses the performance of stations, rotations and creative executions.
  • Exposure Analysis system for estimating reach, average frequency and frequency distributions for any media.
  • The software is great for distributed workgroups.  Work can be done in several locations on a shared or cloud server.
  • Affordable rates for small to medium advertising agencies, in-house agencies and freelance media buyers.
  • Trial systems are available for qualified prospects.